Faculty directory › University of Florida
Professor - Department of Advertising; Associate Dean for Academic Affairs - UF Graduate School
Tom Kelleher
University of Florida · College of Journalism and Communications
Studies public relations and advertising communication by organizations, including consumer responses to chatbots and the perceived humanness of online organizational agents.研究组织的公共关系与广告传播，包括消费者对聊天机器人的反应及线上组织代理的拟人感知。
Research areas (as listed by the department)
AdvertisingAI and Emerging TechnologyHuman-Computer InteractionMedia PsychologyOrganizational CommunicationPublic RelationsStrategic Communication