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Associate Professor - Department of Advertising

Juliana Fernandes

University of Florida · College of Journalism and Communications

Studies the uses and effects of negative information in persuasive messages and how social and traditional media serve as strategic tools in political campaigns.研究负面信息在说服性信息中的使用与效果,以及社交媒体和传统媒体如何作为政治竞选的战略工具。

Research areas (as listed by the department)

Political CommunicationStrategic Communication