Faculty directory › University of Florida
Assistant Professor - Department of Advertising
Jeongmin Ham
University of Florida · College of Journalism and Communications
Studies new media advertising and human-computer interaction, especially how AI- and human-driven virtual humans use storytelling to shape brand perceptions.研究新媒体广告与人机交互，尤其关注由AI或真人驱动的虚拟人如何借助叙事提升品牌认知。
Research areas (as listed by the department)
AdvertisingAI and Emerging TechnologyHuman-Computer InteractionMedia Psychology