Faculty directory › University of Florida
Chair and Professor - Department of Advertising
Huan Chen
University of Florida · College of Journalism and Communications
Studies AI in advertising, cultural and social media dynamics, consumer behavior and digital marketing, and AI in education and learning.研究广告中的人工智能、文化与社交媒体动态、消费者行为与数字营销，以及人工智能在教育与学习中的应用。
Research areas (as listed by the department)
AdvertisingAI and Emerging TechnologyCultural and Social ChangeHuman-Computer InteractionInternational/Intercultural CommunicationMedia Industry and ConsumersStrategic Communication