Faculty directory › University of Florida

Director - STEM Translational Communication Center; Associate Professor - Department of Advertising

Benjamin Johnson

University of Florida · College of Journalism and Communications

Studies why and how people select and share persuasive messages on new media, focusing on impression management, social comparison and self-regulation.研究人们为何以及如何在新媒体上选择与分享说服性信息,关注印象管理、社会比较与自我调节。

Research areas (as listed by the department)

AI and Emerging TechnologyMedia PsychologyPolitical CommunicationSocial MediaTrust in Media