Faculty directory › University of Colorado Boulder
Assistant Professor • DeLuca Faculty Scholar
WooJin Kim
University of Colorado Boulder · Department of Advertising, Public Relations and Design
Studies how AI technologies such as chatbots, personalized ads, and AI influencers shape consumer responses, and how AI agents can promote prosocial behavior.研究聊天机器人、个性化广告与AI网红等人工智能技术如何影响消费者反应，以及AI如何促进亲社会行为。
Research areas (as listed by the department)
AI technologies in advertising and marketingAI chatbot advertisingpersonalized advertisingAI influencer marketingAI for social good