Faculty directory › University of Colorado Boulder

Assistant Professor

Sangwook Lee

University of Colorado Boulder · Department of Advertising, Public Relations and Design

Studies AI-driven strategic communication and its ethics, and the psychological effects of AI, VR, and AR technologies on advertising effectiveness.研究AI驱动的战略传播及其伦理问题,以及AI、VR和AR技术对广告效果的心理影响。

Research areas (as listed by the department)

AI-driven strategic communicationethical implications of AIdigital technologies and advertising effectivenesspsychological effects of AI, VR and AR