Faculty directory › University of Colorado Boulder
Associate Professor
HS Jin
University of Colorado Boulder · Department of Advertising, Public Relations and Design
Studies how advertising language and messaging affect consumer attitudes, engagement, well-being, and prosocial and environmental behavior.研究广告语言与信息如何影响消费者态度、参与、幸福感以及亲社会与环保行为。
Research areas (as listed by the department)
advertising, technology and psychologyconsumer engagement and well-beingprosocial and environmental behaviorlanguage and messaging effects