Faculty directory › University of Connecticut
Studies social influence across marketing and persuasion, including message production, language intensity effects, source credibility, chronemics, and national culture in marketing content.研究营销与说服中的社会影响,包括讯息生产、语言强度效果、信源可信度、时间传播学以及国家文化对营销内容的影响。
Research areas (as listed by the department)
Marketing