Faculty directory › Chapman University
Studies how strategic message design interacts with audience identity to shape persuasion, experimentally testing metacognitive and affective processes in health, politics and sustainability.研究战略信息设计如何与受众身份交互影响说服效果,通过实验检验健康、政治与可持续议题信息中的元认知与情感过程。
Research areas (as listed by the department)
strategic message designaudience identity and persuasive outcomesmetacognitive and affective processeshealth, politics, and sustainability messagingpersuasion and campaigns