Susanna S. Lee

Studies persuasion in social media marketing, including how influencers, virtual influencers, and message strategies shape ad avoidance and credibility, and effects of immersive media and AI.研究社交媒体营销中的说服，包括网红、虚拟网红及信息策略如何影响广告回避与可信度，以及沉浸式媒介与AI的效果。