Faculty directory › Boston University
Associate Professor, Department of Mass Communication, Advertising and Public Relations
Michael G. Elasmar
Boston University · College of Communication (Division of Emerging Media Studies)
Studies how communication forms and changes belief systems such as brand beliefs, country images, and intergroup perceptions, using psychometric and mathematical models.运用心理测量与数学模型，研究传播如何形成和改变品牌信念、国家形象与群际认知等信念系统。
Research areas (as listed by the department)
belief systems and communicationpsychometric and mathematical modelsapplied research methodsinternational communication