Faculty directory › Boston University
Assistant Professor, Advertising
Jing Yang
Boston University · College of Communication (Division of Emerging Media Studies)
Studies authenticity and transparency in digital advertising and consumer responses to AI and emerging ad technologies, including human-AI interaction and advertising ethics.研究数字广告中的真实性与透明度，以及消费者对AI和新兴广告技术的反应，包括人机交互与广告伦理。
Research areas (as listed by the department)
authenticity and transparency in digital advertisingartificial intelligence for advertising effectiveness and ethicshuman-AI interactionconsumer responses to emerging advertising technologies