Dave Keating

Studies the design and effects of strategic persuasive messaging, including belief systems, message repetition, and message fatigue, mainly in health and science contexts using experiments.运用实验等方法，研究战略性说服讯息的设计与效果，包括信念体系、讯息重复与讯息疲劳，主要聚焦健康与科学情境。