Faculty directory › University of Alabama
Assistant Professor
Jihoon (Jay) Kim
University of Alabama · College of Communication & Information Sciences
Studies how AI, human-computer interaction and immersive VR shape brand communication, attention, emotion and trust, including VR for intergenerational empathy.研究人工智能、人机交互与沉浸式VR如何影响品牌传播、注意力、情绪与信任，包括利用VR促进代际共情。